El Palacio de la antigua Capitanía General de Aragón se convirtió el 11 de abril en el escenario del desfile que ECOS celebra cada temporada para presentar las novedades en moda y complementos. Ante la atenta mirada de 300 invitados, un total de 14 firmas mostramos, en dos pases, sus mejores propuestas para vestir a los zaragozanos esta Primavera-Verano 2018. Sobre la pasarela, variedad de estampados, muy atrevidos y tejidos vaporosos, entre otras muchas tendencias.
En Protocolo conocemos la importancia de la amistad y estamos siempre abiertos a conocer y recibir en casa a todos aquellos que desean descubrir todo lo que existe detrás de la confección a medida para los hombres que quieren tener una celebración con un outfit personalizado. Es por ello que nos encantó recibir en la Flagship Store de la Ciudad de México a las alumnas de Atelier Elle y contarles nuestros servicios como la confección a medida.
Las alumnas del diplomado RR. PP, Visual Merchandising y Estilismo charlaron con Alejandro Carrasco, Country General Manager de la firma en México, y contó un poco de la historia que inició hace más de 15 años Don Mariano García Forcada, de la mano de Ruth García Broto, fundador y directora de la marca.
Atelier Elle en Flagship Store Protocolo Ciudad de México
En petit comite, conocieron todo lo que hay detrás de la confección a medida de trajes y camisas para hombre, atuendos que pueden lucir en todo tipo de celebraciones y eventos sociales que ameriten etiqueta y formalidad.
De primera mano, descubrieron parte de la colección 2018 que el hombre actual puede portar para estar perfectamente vestido de pies a cabeza, ya que también contamos con calzado ad hoc para cada look y todos los complementos como pajaritas, gemelos, pañuelos, corbatas y tirantes que resaltarán el traje elegido para esa ocasión especial. (more…)
The presenters Dani Rovira, Manuel Banderas and Pedro Casablanc dressed in Protocolo designs at the black-tie gala in celebration of Spanish cinema.
The PROTOCOLO brand dressed the stars for the ball at the 30th edition of the Goya Awards. On the evening of February 6th, the presenter of the Gala, Dani Rovira, wore Protocolo to celebrate the stars of Spanish cinema. Elegantly dressed in the Burriel, slim fit tuxedo, sporting a black, lapel blazer with a sharp white edging and contrasting cream trousers, the actor kicked off the prize-giving ceremony in the midst of a magic act performed by the magician Jorge Blass. During the act Dani Rovira mysteriously lost his blazer, showing off his shirt underneath. It seems magic also has style!
Maintaining the gala’s black and white theme, next in the spotlight was the Natalio design – a black slim fit suit featuring a peak lapel blazer with crisp white edging. Both designs are from the brand’s current collection.
Pepe Reyes and Laura Cortés were the stylists in charge of the showroomevent organised by the Spanish Cinema Academy. The theme of the soirée was a perfect mixture of 70’s inspired fashion and the classic black and white dress code.
The brand also took to the red carpet — Manuel Bandera, alongside Bibiana Fernández, posed for photos wearing the Ronaldo design, an on-trend and in style, black, velvet tuxedo made of brocade fabric.
The actor, Pedro Casablanc, who boasts an impressive 25 year track record in theatre, cinema and television, received his first ever nomination at the Goya Awards as Best Leading Actor in the film ‘B’. On the red carpet he flaunted one of the brand’s new designs, the Chicote tuxedo from their current collection – a smart black design featuring plush satin lapels. Unfortunately, his charming outfit wasn’t enough to win him the prize.
Protocolo in the spotlight of fashion, styling the stars at the Goya Award’s 30th anniversary. A massive congratulations to the prize winners.
Debut runway scene in celebration of the brand’s Silver Wedding anniversary.
Protocolo celebrates it’s Silver Wedding in style. One of the ways in which Protocolo, a design house that specializes in mens formal and evening wear, decided to celebrate their 25th anniversary was by taking to the runway at the MFS Men (Madrid Fashion Show), the event which places Madrid in the limelight of world fashion from 4th to 10th of February.
The show exhibited the exquisite designs from the brand’s collection named “25 years dancing to the sound of music”, which was created in honour of the firm’s 25 years in business. It was showcase to a variety of suits apt for special occasions, celebrations and weddings. The outfits are appropiate for both grooms, best men and guests. Key pieces on display included on-trend styles such as Slim Fit suits to flatter the figure, tuxedos fitted around the waist and ankle length trousers made in an assortment of grey, blue, black and patterned fabric. The collection was adorned with Protocolo’s statement accessories such as the elaborately decorated ties, classic double-breasted tartan vests and finely crafted shoes.
Imagine the scene — a display of art hidden under a grand marquee in the Plaza De Colón, Madrid, featuring renowned models such as Cristian Ostarcevic and Normal Duval. Then add a meticulously planned and well executed performance — it goes without saying, the celebration of their Silver Wedding started with one great bang.
The final runway scene was the highlight of the show. It was brought to life by the live musical perfomance of the famous Traviatta opera, sung by the duo act known as Magnificat. Protocolo’s debut in the MfShow Men gained a lot of support from celebrities like Elian Herrera, Miss Venezuela, Sonia González (girlfriend of Juan Peña) and Victoria de la Calva winning them recognition as one of the most prestigious men’s formal wear design brands in spanish fashion.
The PROTOCOLO brand hits the catwalk at the 29th edition of the Goya Awards. On the night of February 7th, during the biggest annual celebration of Spanish cinema, the designer label dressed the actors Alberto López and Alfonso Sánchez for their red carpet arrival. Both are big stars from the megahit Spanish film The Spanish Affair. The brand also took to styling the scene for the Gala performance. Spanish fashion house to dress the stars in black-tie attire at Spanish cinema’s event of the year.
Alberto López (Culebra), Alfonso Sánchez (Cabeza) de PROTOCOLO. Foto: Fotogramas.
Tatiana Hernandez was the stylist in charge of preparing the showroomevent organised by the Spanish Cinema Academy. She dressed the Seville-born comedians in PROTOCOLO designs from their 2015 collection promoting the soirée’s official black-tie dress code. Alberto López lució wore the Piñar tuxedo with a jet-black textured blazer and midnight blue, satin lapels. Meanwhile, Alfonso Sánchez looked the part in the Nivar suit with a black blazer made of brocade fabric. Together they took to the stage, placed in the eyes of media. A rather dapper pair indeed!
During the gala, this Sevillano duo, pals in the Spanish movie The Spanish Affair awarded the prize to the best Director both dressed in PROTOCOLO’s cream, Burriel tuxedo.
Alberto López (Culebra), Alfonso Sánchez (Head) wearing PROTOCOLO’s Burriel design tuxedo. Foto: abc.es
In 1908 that the history of a family business began in Aragon and this year celebrates one hundred years existing in the textie sector.
The entrepreneur Mariano Garcia Perales was born in the small village of Tierga, in Zaragoza ( Spain). He emigrated to the city of Zaragoza where he began to work with his uncle in his business of underwear and knitwear “La Octava Maravilla”, which he inherited. The key to their success was and continues to be the specialization, the vision on business evolution and dedicated daily work. Mariano also wanted to leave his remembers in the appearance of the city, so in 1914 he commissioned to Regino Borobios D.Ojeda arquitect to design and construct a building where D. Mariano opened its first store specialize in men’s clothing “Mariano Garcia “. The building was catalogued by the Government of Aragon as the Protected Heritage with the purest Aragonese style. “Mariano Garcia” shop quickly grew to become the largest knitwear point of sale of Zaragoza. D. Mariano brought special and new textile articles like silk stockings, nylon, cotton shirts, special sizes, and so on. Mariano Garcia Tafalla, his son, after finishing the studies of Commerce, began to take over the accounting of the company. The commercial strategy was to expand the range of products while maintaining specialization in knitwear. With innovative products like jeans or jackets, coats, and so on … . Following the family tradition, D. Mariano Garcia Forcada, son of D. Mariano Garcia Tafalla, started working in the commercial area of the company in 1962 after finishing University Law Degree. Mr. Mariano Garcia Forcada undertook the transformation of the family business into a chain of stores “Mariano Garcia” while maintaining the same specialization in masculine clothing. Later, D. Mariano Garcia Forcada diversified company opening the store, “Tenorio” in 1981 in Cadiz Street No 10. dedicated to market men’s fashion of the leading brands of the moment (Adolfo Dominguez, Gene Cabaleiro, Rugantino, Tricton, Passaport Haig, or Jose Tomas, Reval, etc …). Mariano creates “Partycular” in 1989, establishing specialized in young fashion well known domestic and foreign brands of jeans and sportswear. Store success was immediate, driven in part by its spectacular windows displays admired for their design, creativity and innovation. At the end of las century, Mr. Mariano Garcia Forcada has redirected the family textile tradition to the world of men’s fashion ceremony. Thus, in 1991 he created the company Chaqué S.A. and his trademark “Protocolo”. Chaqué S.A. business strategy integrates all business operations from product design to the sale to the final customer. Chaqué S.A. is specialized in design, manufacture and sell its own collection “total look” (suits, morning coats, vests, ties, shoes, cufflinks, shirts …). PROTOCOLO opens in 1991 the first store in Spain dedicated exclusively to sell ceremony and party clothes for men in Zaragoza. The family business continues with the specialization in the textile sector. PROTOCOLO defines its strategy of growth through its own stores, opening the second store in 1994 in Madrid. Several openings followed: In Barcelona in 2001, in Valencia in 2005, in Murcia in 2006. The last major breakthrough was the 2008 opening of a shop of five floors in a refurbished historic building in the old town in Sevilla. In parallel, PROTOCOLO designed the concept of “partner stores” developing franchising as another way of growth. Partner stores were opened in Bilbao, Vigo, Almeria and Jaen, all of them in Spain. For Protocolo it has always been essential the the quality of the fabrics, the exquisite tailoring, have an extensive collection renewed yearly and the customized service provided at each point of sale. PROTOCOLO always offers a very personalized service, because for PROTOCOLO each groom is unique and different. Following the family tradition, in 2005 the fourth generation entered the company in the person of Ruth Garcia Broto, daughter of D. Mariano Garcia Forcada with a solid academic and business background in economy, marketing and consumer goods. In its future business strategy Protocolo wants to continue expansion in Spain, both in own stores and partner stores, and also start expansion abroad. This family that celebrated the centenary of its business in 2008, hopes to celebrate another hundred years thanks to the textile vocation of the following generations.
Due to the celebration of the century of the textile company PROTOCOLO has held the first I ProtocoloNovios Short Story Contest.
The jury chose the 4th of June the winning story: “The wedding suit haunted” by José Luis Najenson. The winner was born in Argentina in 1938 and now he lives in Israel since 1983. He has an extensive literary curriculum and many national and international literary prizes. Writer and poet. Doctorate: Ph.D. (Doctor of Philosophy), University of Cambridge, England, 1980. MA (Master of Arts) Master of Political Science, Latin American Faculty of Social Sciences, FLACSO, Santiago de Chile, 1974. Professor of History and Anthropology, Universidad Nacional del Litoral, Argentina, 1964. Foreign Corresponding Member of the American Academy of (New York, USA, 2000) the Spanish Language. D.Litt. (Honoral Doctoral Degree in Literature), World Academy of Arts & Culture, San Francisco, CA USA, 1987. The awards ceremony took place in the Provincial Museum of Zaragoza ( Spain). It was attended by prestigious jury members from the world of fashion and literature, which together with Protocolo Direction selected the winner. The winner says directly a few words to the audience. The winner dedicated a few words to explanation why and the origin of the topic. The jury was formed by HANNIBAL LAGUNA. One of the most established Spanish fashion designers who has made elegance and glamor its identity. His collections of wedding dresses and evening dresses are common in major Spain fairs (Cibeles, Noviaespaña….). His collections made him one of the Spanish designers with greater international projection. FERRER FRANCISCO LERÍN. Degree in Philology and Ornithologist. Author, storyteller, unredeemed poet, novelist, naturalist and writer. Among his books are Nickel (Mira 2005), The Bestiary (Ballantine Books / Galaxia Gutenberg, 2007), and three books of poetry: From the human condition (1964), Time oval (1971) and Consul (Barcelona, 1987 ). • Today he is living in Jaca (Huesca ,Spain), dedicated to write, while he still watching and analyzing birds and all the Pyrenees. CESAR SUAREZ Editor of culture and fashion for magazine TELVA. BA in Journalism and Doctor in History of Communication. Always dedicated to the world of the press. JAVIER OZON has published articles and reviews in cultural magazines like Side, Letras Libres, Letter International and the cultural supplement of La Vanguardia ( Cataluña). Telecommunications Engineering and a PhD in mathematics from the Polytechnic University of Barcelona. Professor, Department of Telematic Engineering. Since 2002 is a regular contributor as McGuffin Audiovisual. MARIANO GARCIA FORCADA • General Manager of Protocolo. Third generation of the family textile business. Responsible of the design of PROTOCOLO collections, specialized in ceremony and party dresses for men. Now Protocolo is presented in twenty two cities in Spain and this year begins its internationalization in Mexico.